IT Product Management with Gen AI (BAAS 103 WEM 2026)

What is a Business Analyst?

A Business Analyst (BA) is a professional who helps organizations improve how they operate. They do this by:
– Understanding business problems,
– Gathering and analyzing requirements,
– Proposing solutions (often involving technology),
– Communicating between stakeholders and developers.
– BAs focus on improving systems, processes, services, or products. They work in various industries like finance, healthcare, IT, retail, and government.

What is a Scrum Master?

A Scrum Master is a team leader in Agile project management. Their job is to:
– Facilitate Scrum meetings like sprint planning and daily stand-ups,
– Help the team stay focused and remove obstacles,
– Teach and guide the team on Scrum practices,
– Support the Product Owner in managing the backlog.
– Scrum Masters ensure the team works efficiently using the Scrum framework. They do not manage people, but they manage the process and protect the team from distractions.

Job Growth in the USA

Business Analyst / Management Analyst
– Expected job growth is 11% from 2023 to 2033, which is higher than average.
– There are about 95,700 new job openings every year, including growth and replacements.
– It’s one of the highest in-demand roles in the business and tech sector.

Scrum Master / Agile Roles
– Job growth is estimated between 9% to 24% depending on the source and region.
– There are currently about 44,000–50,000 Scrum Masters working in the U.S.
– Job postings often show tens of thousands of open positions on platforms like LinkedIn and Indeed.